How to Use Amazon Product Monitoring Tool in Different S... | Seller4S

Why Use Monitoring Tools in Different Scenarios?

Different business scenarios have different requirements for product monitoring. Understanding how to use Amazon product monitoring tools in various situations can help you more efficiently protect product rights and respond to various challenges in a timely manner.

Scenario 1: New Product Launch Monitoring

Use Case

When you're preparing to launch a new product, you need to ensure that any unauthorized hijacking can be detected immediately after the product goes live.

Steps

1. Set Up Monitoring in Advance: Add ASIN monitoring on the Seller4S platform before the product officially launches
2. Set Monitoring Frequency: For new product launches, it's recommended to set more frequent monitoring checks (e.g., every 4 hours)
3. Establish Baseline Data: Record initial seller information when the product launches as a baseline for future comparisons
4. Respond Promptly: Take immediate action once hijacking is detected to prevent hijackers from establishing sales records

Real Case

A seller set up ASIN monitoring in advance when launching a new Bluetooth headphone. On the 3rd day after the product went live, the system detected a new hijacker. The seller immediately handled it through Amazon's reporting system and successfully removed the hijacker before they generated any orders, protecting the product's launch advantage.

Scenario 2: Best Seller Protection

Use Case

When your product becomes a best seller, it's more likely to attract hijackers. Continuous monitoring is needed to ensure product rights are not infringed.

Steps

1. Continuous Monitoring: Maintain 24/7 uninterrupted monitoring for best-selling products
2. Build Blacklist: Record information of sellers who have hijacked before, focusing on their activities
3. Price Monitoring: Pay attention to hijackers' pricing strategies to prevent malicious low-price competition
4. Regular Checks: Review monitoring reports weekly to analyze hijacking trends

Real Case

A product with monthly sales exceeding 5,000 units frequently experienced hijacking after becoming a Best Seller. The seller continuously monitored through Seller4S tools, built a blacklist of 15 hijackers, and set up automatic alerts. When these sellers appeared again, the system immediately notified the seller, enabling quick response and handling.

Scenario 3: Brand Protection Strategy

Use Case

For brand sellers with multiple products, systematic monitoring of all products is needed to establish a complete brand protection system.

Steps

1. Batch Add ASINs: Add ASINs of all important products under the brand to the monitoring list
2. Categorize Management: Classify monitoring tasks by product category or importance
3. Set Priorities: Set higher priority monitoring and notifications for core products
4. Establish Handling Process: Create standard hijacking handling procedures to improve response efficiency

Real Case

A brand with 50+ products added ASINs of all core products to the monitoring system. Through categorized management, they could quickly identify which product categories were more prone to hijacking, thus adjusting product strategies and inventory management. Systematic monitoring helped the brand reduce hijacking incidents by 60% within 3 months.

Scenario 4: Monitoring During Promotional Events

Use Case

During promotional events like Prime Day and Black Friday, product traffic and sales surge, and hijacking risks also increase.

Steps

1. Prepare in Advance: Ensure all monitoring tasks are running normally before promotional events start
2. Increase Monitoring Frequency: During promotions, it's recommended to increase monitoring frequency to once per hour
3. Real-time Response: Set up both email and SMS notifications to ensure receiving alerts immediately
4. Quick Handling: Prepare quick handling procedures to take immediate action after detecting hijacking

Real Case

During Prime Day, a seller monitored 10 products participating in promotions through Seller4S tools. Within 24 hours of the event starting, the system detected hijacking on 3 products. Due to real-time notifications, the seller completed reporting and handling within 15 minutes, avoiding sales losses during the promotion.

Scenario 5: Seasonal Product Monitoring

Use Case

For seasonal products (such as holiday decorations, seasonal clothing, etc.), monitoring needs to be strengthened during peak sales seasons.

Steps

1. Seasonal Settings: Activate monitoring before peak sales seasons based on product characteristics
2. Off-season Maintenance: During off-seasons, monitoring frequency can be reduced, but basic monitoring should be maintained
3. Historical Data Analysis: Analyze hijacking situations from the same period in previous years to prevent in advance
4. Flexible Adjustment: Flexibly adjust monitoring strategies based on actual sales situations

Best Practice Recommendations

• Create Monitoring Checklist: Regularly review the list of products that need monitoring, add new products in time, and remove discontinued products
• Set Reasonable Monitoring Frequency: Set appropriate monitoring frequency based on product importance and hijacking risk, balancing efficiency and cost
• Handle Hijacking Promptly: After detecting hijacking, handle it promptly according to Amazon's policies and procedures, avoid delays
• Record and Analyze: Regularly analyze monitoring data, identify hijacking patterns and trends, optimize product strategies
• Combine with Other Tools: Use monitoring tools in combination with other brand protection measures to form a complete protection system

Summary

The value of Amazon product monitoring tools lies in their flexible use in different scenarios. Whether it's new product launches, best seller protection, or overall brand strategy, proper use of monitoring tools can help you better protect product rights. Remember, monitoring is just the first step, timely response and handling are the key.